INITIATIVES
A MLSE DIGITAL LABS
AND AWS INITIATIVE
JOIN THE COLLECTIVE
BACK TO TOP

Pushing boundaries
in sports

by believing in the power of the collective to make an impact.
innovating
innovating
innovating
innovating
innovating
We're innovating in 3
focus areas

1

fan xp

Creating extraordinary fan experiences
We're reimagining the fan experience. Whether it’s immersing you virtually, or augmenting your reality. We’re exploring new frontiers for the entire physical, digital, and emotional experience of sports.

2

winning teams

Giving teams a winning edge
We’re creating new and powerful ways to continue a legacy of excellence. SportsX helps our teams make better decisions on and off the court, field or ice through rich data and analytics or new methods of training and preparation for games.

3

social impact

Helping change the game
From our next-door neighbours to our global communities, social impact is all about a brighter future for people and the environment. We’re exploring how to change the game, so that sports can become more accessible, and more people will get an opportunity to play or enjoy watching.