ABOUT
HOME
ABOUT
INITIATIVES
COLLECTIVE
© 2022 MLSE
sportsx@mlse.com
PRIVACY POLICY
A MLSE DIGITAL LABS
AND AWS INITIATIVE
JOIN THE COLLECTIVE
BACK TO TOP

We are a research
and development
program

driving innovation in sports experience and technology.
our research focus
We're inventing new ways to create extraordinary fan experiences, give our teams a winning edge, and do social good.

1

Create extraordinary fan experiences

2

Give teams a winning edge

3

Help change the game
Team
Team
Team
Team
Team
Team
our dedicated team
To maximize impact, we’ve created a dedicated team to engage with industry, academic and fan communities. Our leadership program is first-of-its-kind and specializes in research, applied sciences and product development.
Humza Tehrany
Chief Technology & Digital Officer, MLSE
Devin Pleuler
Sr. Director, Sport Performance Lab, MLSE
Farah Bastien
Director, Data Science & Engineering, MLSE
Governance Committee
Humza Tehrany
Chief Technology & Digital Officer, MLSE
DAN Stark
Director, Enterprise & MLSE Exec. Sponsor, AWS
Jeff Zabel
Sr. Manager, Sports Vertical Solutions, AWS
Jed Wang
Head of Strategic Partnerships, AWS
Keith Boyarsky
VP, Basketball Strategy & Research, Toronto Raptors
Jordan Vader
Sr. VP, Global Partnerships, MLSE
Darryl Metcalf
Assistant GM, Toronto Maple Leafs
Marshall Sele
Sr. Business Development Manager - Digital Products, AWS
Brandon Muldoon
Enterprise Account Executive, AWS
Sneha Panchadhara
Solutions Architect, AWS
Sumit Arora
VP, Strategy and Analytics, MLSE
Devin Pleuler
Sr. Director, Sport Performance Lab, MLSE
Kimberlee Welch
Sr. Director, Partnership Marketing and Media Integration, MLSE

Let’s unlock human creativity to reimagine the future of sports & entertainment.

STAY UP TO DATE
October 18, 2022
IBM SIGNS SPONSORSHIP AND FAN EXPERIENCE PARTNERSHIP WITH MLSE
IBM Signs Exclusive Multi-Year Sponsorship and Fan Experience Partnership with MLSE. IBM becomes official sponsorship partner of MLSE for cybersecurity and technology consulting services, transforming the digital experience for fans of Toronto Raptors and Toronto Maple Leafs. This builds upon IBM's 20+ year legacy of partnership with MLSE. IBM to expand Sport & STEM for youth cross-Canada.
February 23, 2022
AWS and MLSE to Deliver New Sports Innovation
Discover how AWS and Maple Leaf Sports & Entertainment will create exciting sports moments and enhance fan engagement. Maple Leaf Sports & Entertainment and AWS Team Up to Transform Experiences for Canadian Sports Fans. MLSE and AWS will innovate together to deliver more extraordinary moments for fans of Toronto’s premier hockey, basketball, soccer, and football teams, and aid scouting and coaching decisions
January 23, 2023
MLSE DIGITAL LABS AND AWS ANNOUNCE SPORTSX - A NEW R&D PROGRAM TO ADVANCE INNOVATION IN SPORTS
Collaborative program designed to gather ideas from fans and key stakeholders and bring them to life
VIEW
February 24, 2022
AWS and MLSE to Deliver New Sports Innovation
Discover how AWS and Maple Leaf Sports & Entertainment will create exciting sports moments and enhance fan engagement. Maple Leaf Sports & Entertainment and AWS Team Up to Transform Experiences for Canadian Sports Fans. MLSE and AWS will innovate together to deliver more extraordinary moments for fans of Toronto’s premier hockey, basketball, soccer, and football teams, and aid scouting and coaching decisions
VIEW